ATSSA Orlando Exceeds Expectation.

Launching Traffio into the United States marks a significant milestone in our global expansion, something that has been a goal for over ten years. And what better way to introduce ourselves than at the ATSSA Expo in Orlando, Florida? For Traffio, the US market presents an incredible opportunity for us, and ATSSA was the ideal launchpad—a premier event that brings together industry leaders in road safety, traffic management, and infrastructure.

Our choice to exhibit at ATSSA was deliberate. The timing, the location and the status of ATSSA, allowed us to know what we were getting into. We wanted to meet the professionals who are shaping the industry and demonstrate how Traffio can revolutionize and support businesses and workforces here.

We had a feeling we would get some interest, but the response has been nothing short of overwhelming. From Florida-based companies to organizations across the country, the enthusiasm and interest in Traffio have surpassed our expectations and really given us a wow moment. Plus demoing to an Australian based company was a little fun too.

Throughout the expo, our team on the ground—Jeff, Nick, and Tara—worked seamlessly with one another to engage with as many attendees as possible. Together they ensured that every opportunity was maximized to showcase Traffio’s capabilities. The conversations had reinforced the pressing need for innovative solutions in the US space, with so many companies using software that is not delivering what they need, still using spreadsheets, or whiteboards and sticky notes. With what we have seen so far, we’re excited to be part of the transformation how those in the US operate and manage their businesses in the Traffic Control (Traffic Management) space.

The Traffio launch journey doesn’t stop here at ATSSA. As we deepen our understanding and connections to the US market, we plan to continue to commit, Co-Founder and Director Nick Inglis will remain on the ground, spearheading our efforts as we take the next crucial steps—demoing to potential customers up the East Coast, heading through Texas and looking into the West Coast, while also getting closer to hiring our first US-based employee. Additionally, we are already making plans for next year’s ATSSA and exploring membership opportunities to solidify our presence within the industry.

ATSSA Orlando was just the beginning. If you connected with us at the expo—or if you missed us but want to learn more—let’s continue the conversation. The future of traffic management is evolving, and Traffio is here to help lead the way.