Traffio x WDFC & Indigenous Round

Tara Leach
Jul 30
2 min read

In May 2025, the AFL marked a significant milestone. The 10-year anniversary of the Sir Doug Nicholls Round under its current name, and the 19th year of a dedicated Indigenous Round. It was a week of reflection and celebration, recognising the remarkable contributions of Aboriginal and Torres Strait Islander players, cultures, and communities to Australian football, both on home soil and around the globe.

On Saturday 17 May, the Wandsworth Demons Football Club, based at Clapham Common in London, joined the celebration by hosting their own Indigenous Round event. Traffio was proud to sponsor the team guernsey.

To mark the Indigenous Round, Wandsworth Demons had a specially designed guernsey. The designs were created by artist Stan ‘Yarramunua’ Dryden and club member Marty Taylor. Every element of the guernsey design holds cultural meaning, honouring the stories, connections, and identity of Australia’s First Nations people. Worn proudly on the field during the matches, the guernsey aims to spark conversation to encourage learning about Indigenous culture and its importance. It also reinforces Wandsworth Demons ongoing commitment to providing a safe and inclusive space for all First Nations peoples within the club and the clubs community.

Ahead of the round, Brigitte Morgan, a proud member of the Warnumbal Tribe in the North Kimberley region of Western Australia, (located within the Balangarra Native Title area), shared her story with the club and club community. As a member of the Wandsworth Demons Women’s Premiership Team, Brigitte spoke about what football means to her community and the impact and importance of the Waalitj Foundation.

The Waalitj Foundation has played a vital role in supporting First Nations people across Australia since 2001 through education, employment, justice, and business development initiatives.

Traffio’s UK Director and Australian Operations Manager, Jeff Hills, addressed the crowd, emphasising the importance of grassroots sport saying."The importance of grassroots footy should never be overlooked. It creates community. It creates a place for people to belong. And it isn’t just about the goals on the scoreboard—it’s about backing people.

It can shape the lives of so many, no matter their age, background, or culture."

For Traffio, the partnership with the Wandsworth Demons is part of a broader mission to support the communities we operate in. It reflects our values which include 'It's bigger than just us', 'Levelling Up', and this means supporting and investing in initiatives that reflect the diverse and interconnected world we live in.

Jeff continued:"Supporting the Wandsworth Demons allows us to connect with the local community here in the UK, while maintaining a meaningful link back to our roots in Australia, it’s about being present, accountable, and helping create inclusive spaces, on and off the field".